Why you should sell on an eCommerce Marketplace?

Why is it wise for a business to sell on a marketplace?

Why is it wise for a business to sell on a marketplace?

You are confident that your product has a unique value proposition and it will generate demand. Also, you have done your homework on promotional offers, marketing campaigns and your social media presence is getting better day by day.

What about the platform where you will sell your product?

One option is designing your own storefront on popular mediums like Shopify, Magento, Woocommerce, etc., or sell on top marketplaces like Amazon, eBay, and Etsy.

Although Shopify helps in setting up a store in just a few hours, on the other hand on an established marketplace you get instant access to a large pool of customers.

In this blog post, we will explore why you need to set up on existing marketplaces and how it would help your business grow.


Table of Contents

Finding and selling to customer is easy

Amazon, Walmart, eBay, and other marketplaces are traffic generating machines, they have a lot of monthly traffic. Whereas, if you start from scratch you have to find customers first, build an audience/ customer base which is more expensive than selling on an already established platform.

Amazon is getting 200 million traffic a month on average.

Projected retail eCommerce GMV share of Amazon in the United States from 2016-2021

Why you should sell on an eCommerce Marketplace

Customer conversion is higher

When we compare marketplaces with self-selling platforms like Shopify, marketplaces customers convert easily.

One of the known fact about marketplaces is that they have a user base which trusts the platform and chances of their conversion are pretty high. This reduces your work on marketing efforts from zero.

You may reach out to people who have never heard of you before. Thus, an opportunity you get through a marketplace.

Sell internationally

Most of the marketplaces offer international selling. So when a seller starts selling, he has an option to expand his reach and sell in more and more countries.

Amazon alonge has buying customers in 180 countries.

Use marketplace as a marketing channel

If your brand is established and you just want to get more customers, marketplaces are idea to get more and more people interested in your products.

Customer acquisition is great on Amazon, Etsy, eBay, Walmart etc. You spend your marketing budget on Facebook, Instagram, Google ads, etc., but the fact is you get higher conversion from marketplaces.

Test product before launch

You have a unique product and you assume that it would do great in the market but you don’t know it yet based on the facts/data.

For that very reason, you can use a marketplace as your testing ground. Instead of using your web store, use a marketplace and see the trend.

Payment escrow services

Marketplaces have their payment escrow services which means customers pay with confidence and if any dispute arises marketplace won’t release the seller payment.

So dispute resolution is at the end of the marketplace.

Final verdict

Although selling on any marketplace involves their fees, and it isn’t just as easy as you possibly can assume. However, the financial risks here are lower. Marketplace selling is less complex than launching your own storefront. Quick access to user base and smooth processes.

Phaedra Solutions develops and manages ecommerce storefronts for businesses like yours, and empowers them with technical and digital solutions

We believe  anyone can dominate an ecommerce niche, product, segment or category with the right set of skills ,  product research, and technical setup.

Get in touch with us to learn how we can do this for you.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Text Link

Name Email Address

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

This is an h2 heading inside rich text

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Related Blogs.

How to apply Shopify multiple discount codes at checkout?How to apply Shopify multiple discount codes at checkout?
People love discounts, so your customers would love them too. Don't know how to apply multiple discount code options at the checkout? Read this guide to implement more options for your online store.
Holiday marketing ideas 101 – 15 fun ways for marketing small businessesHoliday marketing ideas 101 – 15 fun ways for marketing small businesses
Holiday is the best time to win more sales through promotional offers, marketing strategies, and social media branding. Here we have 15 fun ideas to get you sales in the holiday season.
How Can I Change the URL of a Product Page?How Can I Change the URL of a Product Page?
Shopify has a default structure for product pages and you can modify almost each and every element with ease, including the product page URLs. Let's teach you how to do it.

Contact.

You have an idea? We handle all the rest

Drop us a line.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

USA

500 Grant Street, Downtown, Suite 2900,
Pittsburgh, PA 15219, USA

+1 (412) 475 9053

Pakistan

2 West Canal Bank Road, Lahore 54000,
Pakistan

+92 (322) 452 4442

United Kingdom

Suite A12, 56 Wood Lane, London,
W12 7SB, UK

+1 (93) 606  7875

Project inquiries

sales@phaedrasolutions.com

It’s not about ideas
It’s about making ideas happen
Let's Talk
Quick Links
Copyright 2022 - Phaedra Solutions.
All Rights Reserved