Backend and Frontend Technologies
We utilized Ruby on Rails (ROR) for frontend and backend development of this project. Firebase for push notifications and Payfort (native online payment module) as a payment method were integrated. Stylists appointment setting was automated through algorithms, one of the prominent features of this web and mobile app.
Mobile app development, they were losing 52% of their traffic
We don’t just sell services but we always think in the best interests of our clients. That’s why, we find it crucial for Mr. Draper to have a full-fledge mobile app. Fact is, mobile apps are favoured by customers i.e. more than half of the internet surfers are using mobile devices for seeking information / purchase. We kept agile methodology for developing mobile app in React Native.
Calendar integration for appointment setting
Push notification – Firebase, deep Linking
Seamless integration of Google Calendar with the web and mobile app where setting an appointment with a stylist becomes all handy. Previously, the defined process was all messy and complicated, now it’s saving time and effort of their customers.
Push notifications feature wasn’t working before; we integrated it in a context where customers get latest updates, now they’re getting returning customers.
Deep linking used for funneling users deeper into the app, thus helping client in understanding the customer journey, and improvising purchase cycle.